A domain name is the internet name for your business. Its like a post office box where both the box number and domain have the flexibility to change the physical business location or web site, but still retain business continuity. A post office box for a business is identified by; company, box number, postcode (e.g. WWT4, PO Box 3771, 4212) which completely identifies the company and the location.

Domain names such as wwt4.com.au also identify the company and country (the "au" being Australia), but not the actual location. The actual location of the company web site in cyberspace is defined by an IP number (e.g. 192.168.0.1), but this does not easily relate to a physical location. To tie the domain name to the IP number a special server called a Domian Name Server (or DNS) on the internet is used. Here the domain name is mapped to the IP number, much the same as you can put a redirect on a post office box if you move your business to a new postal district.

Because internet domain names do not rely on physical locations you do not have to ever change the name, nor do you have to strictly adhere to using the "com" and/or "au" as part of the name. The "com" part of the domain name is commonly refered to as the Top Level Domain or TLD. The "com" TLD on its own is much cheaper than the cost of a "com.au" TLD, and so you have to weight up the cost/recognition pluses and minuses to determine the correct TLD to use. If you are running a business to a global market, or you don't see an advantage in running the "com.au", then use the "com" or any other TLD such as; "org", "biz", "net" etc.

Incidentally one of the algorithims Google uses to rank web sites relies on the length of time the domain name is registered. With "com" "org", "biz", "net" TLDs, they can be registered for 10 years, whereas Australian "com.au" can only be registered for two years, thereby lowering the rankings for all "com.au" domains, which in turn disadvantages Australian businesses in a global market.

Please use the DOMAINS menu to order your domain.

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